|CNN versus CNN+
||[ Tuesday, 18 Sep 07 | 14:44 ]
Last week when I was in Prague, I had a chance to watch CNN based in London. Back in Barcelona it is called CNN+ and based in Madrid. The English version featured only a few news stories and had plenty of ads.
The Spanish version is more like Headline News in the US, 24-hour news headlines presented in a thirty-minute cyclic format. There is only a couple of ads during the half-hour, so they cover many news stories. They also say más que noticias (“more than news”) and they do indeed have debates and in-depth interviews.
The London-based site had marketing puff-pieces that made me wonder how much the “featured” person/company paid in order for the piece to be produced and aired. I can’t remember seeing similar segments in Spain, and CNN+ is one of my TV news sources along with the Spanish and Catalunya sate-run 24-hour news channels.
I really was surprised how different the supposedly same news organization approached English-speakers as compared to Spanish-speakers.