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From Bay Area to Barcelona

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California Coffee [ Thursday, 24 Apr 08 | 13:32 ]
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[My Location |Alameda, CA 94501 USA]
[My Mood |bouncybouncy]

Yesterday I had a 8 am appointment at the “Genius Bar” at the Emeryville Apple Store. Since I arrived 25 minutes early, I figured there was plenty of time to get my morning café con leche latte. Nearby I found a Peet’s Coffee and Teas shop at the Emeryville “Public Market”. While I was waiting for my order to be prepared, I looked at the dozen or so types of coffee they had for sale. Everyone of them was a very dark roast, darker than anything except café torrefacto, which is usually used in a 1-to-4 mix with regular “market roast” beans in Spain.

So I asked the guy who was selling the coffee why all of them were such dark roasts as compared to what is available in Europe. I have bought coffee beans for espresso machines from Italian coffee shops in Barcelona. I even tried the super-premium espresso beans from Illy, the inventor of the espresso process. All the beans are market roast.

The man behind the counter had no explanation why all their beans were so dark other than ‘that’s what the market expects’. My latte tasted a bit burnt.


[User Picture]From: muckefuck
Thursday, 24 Apr 08 | 20:52 (UTC)
That, in a nutshell, is why I find it so hard to get drinkable coffee in the States. Fortunately, at least Café Meinl seems to cling to the same standards they uphold in Austria, so I can always go there for a reliably excellent Viennese roast.
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[User Picture]From: squalidbear
Thursday, 24 Apr 08 | 20:59 (UTC)
Starbucks failed in Sydney because the locals thought the coffee tasted burnt and they prefered Gloria's (?) or whatever was selling flat whites...

How helpful was your 'genius'?
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[User Picture]From: ursine1
Thursday, 24 Apr 08 | 21:37 (UTC)

How helpful was your 'genius'?

That's covered in my next post.

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[User Picture]From: beardoc
Saturday, 26 Apr 08 | 14:51 (UTC)
I wish that was the case - but no, they still exist and are expanding.

Although have you ever had the Starbucks "house coffee"? It's just muck.
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[User Picture]From: fingertrouble
Thursday, 24 Apr 08 | 21:33 (UTC)
I couldn't find decent coffee in SF til I went to an algerian cafe near the marina / heights.

US coffee is SO weak compared to UK or european coffee, and yeah it is rather burnt.
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[User Picture]From: iberianbear
Friday, 25 Apr 08 | 09:38 (UTC)
Hey chuck, are you going to be around SF this weekend? I'm in town this weekend and I missed you in Bearcelona!!
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[User Picture]From: ursine1
Friday, 25 Apr 08 | 11:56 (UTC)

Are you going to be around SF this weekend?

I am planning to go to the Lone Star this Sunday.

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