||[ Thursday, 24 Apr 08 | 13:32 ]
Yesterday I had a 8 am appointment at the “Genius Bar” at the Emeryville Apple Store. Since I arrived 25 minutes early, I figured there was plenty of time to get my morning
café con leche latte. Nearby I found a Peet’s Coffee and Teas shop at the Emeryville “Public Market”. While I was waiting for my order to be prepared, I looked at the dozen or so types of coffee they had for sale. Everyone of them was a very dark roast, darker than anything except café torrefacto, which is usually used in a 1-to-4 mix with regular “market roast” beans in Spain.
So I asked the guy who was selling the coffee why all of them were such dark roasts as compared to what is available in Europe. I have bought coffee beans for espresso machines from Italian coffee shops in Barcelona. I even tried the super-premium espresso beans from Illy, the inventor of the espresso process. All the beans are market roast.
The man behind the counter had no explanation why all their beans were so dark other than ‘that’s what the market expects’. My latte tasted a bit burnt.